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Natalya Sergeeva, PhD, is a Lecturer in the
Management of Projects in the Bartlett School of
Construction & Project Management, University
College London, England. She holds a PhD degree
from the School of Construction Management and
Engineering, University of Reading, England. Natalya
was employed as a teaching assistant for the MSc
Managing Projects program at Manchester Business
School, University of Manchester, England. Her
research interests include applications of theories,
such as sensemaking, social identity, narrative
and storytelling in understanding innovation in
project-based settings. She can be contacted at
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